GDPR Privacy

CNIL: Use of Google Analytics illegal?

Google Analytics’ use is not legal without a new deal that would replace the disgraced EU-US data processing agreement, French data watchdog CNIL recently clarified on its website, which also dashed hopes that the tool could be reconfigured to allow data transfers to the US. EURACTIV France reports.

The use of Google’s web analytics tool does not comply with the General Data Protection Regulation (GDPR), the EU data protection law, despite the guarantees offered by the digital giant and the precautions website publishers can take when using the tool, CNIL said in a Q&A published on Tuesday (7 June) on its website.

The clarification comes after the agency sent out formal notices to a series of companies in February after it decided data transfers to the US via Google Analytics were illegal.”