How the (de-)centralization of the internet deals with risks and power?

The internet is being used more and more centrally by parties such as Facebook, Google, Amazon, Apple and Microsoft. We often no longer think about what these parties know about us, which gives them more and more power over our data, with all the consequences that entails. You have to stick to the rules, otherwise you are not allowed to play, or while centralization of power. It poses risks to online privacy. What exactly is the danger? Is a decentralized internet still feasible and if so, how? Read more about this topic at: